Truth usually is not what everyone thinks that is true. Because people tend to base their judgements on attributes only without seeing the fundamental reasoning.
True quality of truth is its independent existence from anyone's judgement. This must actually be the heaviest philosophical paradox once one spend considerate amount of time and energy on this matter. (For others it just doesnt mean anything and sound nonsense. If it sounds nonsense then it does imply that such listener is at greater distance from the truth)